You’ve been pouring your heart into your business...
Working harder than ever, doing everything the experts say you should do.
​You’re showing up & putting in the work… creating amazing content, guesting on podcasts, networking strategically & posting consistently even when no one’s engaging.
You’re trying to stay positive… even when the sales aren’t coming in.
You’re watching others celebrate $10k+ months while wondering, What do they know that I don’t?
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The stress of inconsistent income is exhausting & wearing on you… making it hard to plan ahead, pay yourself consistently, & invest in your growth.
​A sinking feeling of doubt has begun to slowly creep in
You’re Left Wondering:
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What am I missing?
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Is it always going to feel this hard?
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How much longer can I keep doing this?​​​​
You left your 9–5.
Your clients love you.
You’ve built offers that get results.
You’re not afraid of doing what it takes,
but the longer this continues, the heavier everything feels.
Then Why?
Why does your income feel like a rollercoaster month after month?
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Why does your funnel look full… but conversions keep falling flat?
Why does it feel like you should have this figured out by now, but you don’t even know where to start or what to fix?​
It’s not your mindset. It’s not your motivation.
It’s not that you’re missing some magic strategy.
Take a Deep Breath & Just Imagine...
Spending less time posting, & creating… but seeing more results because within 60 seconds of logging in to any platform, you know exactly where leads are dropping off and what to adjust.
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Instead of trying to be everywhere at once… You save time by focusing only on the platforms and activities that are actually driving your results. You’re no longer stuck in trial-and-error mode, spreading yourself thin, or burning out just to “stay visible.”
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No more guessing your way through business decisions. You no longer feel pulled in a million directions & you're making decisions like a CEO. You’ve got just three key metrics; marketing, sales, & operations, guiding every decision you make. Clarity. Confidence. Ease.
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No more bouncing between $15k masterminds and $5k coaching programs, searching for the secret to business growth. Your business finally feels calm. Not because things are perfect, but because you know exactly what to focus on, and what to ignore.​
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And those tasks that drain your energy, like pitching or creating Reels that don’t get any engagement? Gone! Because you know exactly what kind of content resonates and converts with your audience. So you create less and earn more while freeing up your time and energy for what actually matters.
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You feel completely
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Clear on what’s working
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Confident in your strategy
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Consistent in your income
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Calm & In Control in how you run your business
The secret to sustainable business growth...
It’s not a hidden strategy you haven’t discovered yet.
It’s not another platform you haven’t mastered.
It’s not a new offer or a bigger audience.
It’s Simple. It’s Strategic. It’s Sustainable… & It WORKS!
Your Metrics!
What does this Mean
for Your Business?
It means waking up without that pit in your stomach. No more dread about unpredictable income or missed opportunities because you didn’t have the consistent cashflow to invest.
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It means having the confidence to go from “I think this might work…” to “I know this is working” without any doubt or burnout in the process
It means spending your time on what really matters to you, so you have energy left over for the people and things you love.
Why Metrics?
Because metrics takes the guesswork out of growth.
If your sales feel unpredictable and your income is all over the place, it’s not because you’re not working hard enough, it’s because you’re missing the one thing that brings clarity to your strategy: your metrics.
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Most solopreneurs hit a plateau not from lack of effort, but from relying on guesswork. They're creating endless content, piecing together advice from what others are doing, and end up stuck in a cycle of trial and error, wasting time on strategies that aren’t actually growing their business
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Metrics change that!
They show you exactly what’s working, what’s not, and where to focus your energy.
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The result?
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Consistent sales
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Predictable income
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A business that finally feels sustainable
You don’t need another cookie-cutter strategy that adds more to your full to-do list.
You need a clear, repeatable system that helps you:
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Pinpoint exactly where leads are falling through the cracks, so you stop losing potential sales.
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Focus on the actions that actually drive revenue, instead of wasting time on strategies that don’t work.
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Build a business that supports your life, not one that drains you.
No more second-guessing! No more staring at your computer or bank account wondering where your next sale is coming from. When you understand your metrics, you can confidently make decisions that grow your business with clarity, confidence, and ease.​
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When you know exactly what to track and how to use it, you will:
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Stop wasting time on marketing that doesn’t convert and double down on what does.
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Save thousands on trial-and-error strategies by making decisions backed by facts.
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Price your offers for profitability without second-guessing or unnecessary discounts.
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Cut down your work hours by focusing only on high-impact activities that drive revenue.
And no, it doesn’t mean drowning in spreadsheets or tracking a million metrics.
It means using a few simple, powerful data points to make smarter decisions, faster, so you can grow your business without working any harder.
What level of support are you looking for?
Currently Fully Booked
Join the Waitlist!
One-on-One
Custom Strategy & Support
Fastest Results!
Metrics Mastery
Hybrid Program for Massive Action Takers!
Not Ready to Invest?
Check Out These Resources!
FREE Workbook
Data to Dollars
A Solopreneur's Guide to Leveraging Data
for More Clients & Cash Flow
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Inside this workbook, you’ll learn how to leverage your data for more clients & cash flow in less than 30 minutes a month. Grab the exact framework I use to grow my sales every month—without a huge team, paid ads, or endless hours online! It won’t be free for long—get your copy today!
The CEO Method: An Entrepreneur's Guide to Business Success
Inside my bestselling book, you'll find my signature CEO method to break through sales plateaus, make more money, and confidently step into the role of CEO. You'll gain clarity, streamline your business with systems, and implement organic marketing and sales strategies that actually convert.
The Metrics Maven Podcast
What if the secret to consistent business growth has been
right in front of you all along?
On the top 2% globally ranked podcast, The Metrics Maven, you'll learn how to ditch the data drama and turn numbers into simple, actionable insights that deliver real results-quickly and easily.
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Each episode is designed to help you leverage your data strategically, make confident decisions, and achieve consistent, sustainable growth-even if you're not a numbers person.
Hello!
Thanks for stopping by!
I’m The Metrics Maven, Amy Traugh, bestselling author, & business strategist for solopreneurs ready to stop guessing and start growing their business with clarity, confidence, and ease!
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Let’s talk about what most online “gurus” won’t: Buyer behaviors have changed, and the outdated tactics they used to grow their businesses no longer work. But one strategy has withstood the test of time, leveraging metrics.
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I’ve built & scaled three businesses from the ground up in less than five years, without a business degree or burning myself out, all by using data to make smart, strategic decisions. It’s not as complicated as you’ve been led to believe. When you know how to interpret and apply your data, consistent sales become simple.
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If I can do it, so can you and I’ll show you how!
