How to Land Any Podcast Guest Spot with Joanne Bolt

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Elevating Your Podcast Strategy: Unlocking the Key to Successful Guest Appearances and Niching Down

The Pitfalls of Paid Pitching

Joanne Bolt, founder of Podcast Her, made a compelling argument against outsourcing your podcast pitches to external agencies. She underscores a key issue: agencies often lack the intimate knowledge of your business and target audience, resulting in pitches that are so generic they fail to grab the host's attention. Bolt advises that pitches should feel personal and authentic, reflecting a deep understanding of both your business and the potential audience of the podcast.

Personal Touch: The Power of Direct Communication

One of the standout strategies Bolt advocates is using Video Sales Landing Pages (VSLs) to pitch directly to hosts via direct messages. This method allows hosts to see and hear how you present yourself, providing insights into your ability to engage an audience. Additionally, the VSL can clearly demonstrate the mutual benefits of your appearance, shifting the focus from self-promotion to adding value to the host's listeners.

Quality over Quantity: Guest Podcasting with Purpose

Moving away from the outdated belief that more is better, Bolt highlights the importance of quality guest appearances over sheer quantity. By targeting podcasts that align closely with your audience and expertise, you ensure each appearance is meaningful and beneficial for both you and the host. This tailored approach is far more effective than casting a wide net with little thought to alignment.

Niching Down: A Strategic Business Approach

A major theme of the discussion was the transformative power of niching down, especially as we move into 2025. Many entrepreneurs fear that narrowing their focus limits their reach, yet Bolt argues the opposite. By honing in on a specific expertise and audience, you enhance your appeal and effectiveness. The podcast industry, much like social media, rewards specialized, meaningful content that deeply resonates with its intended audience.

The Distinct Roles of Podcasts and Shows

Bolt introduces an important distinction between podcasts and shows, urging hosts to consider their goals and capacities. Podcasts typically serve as one of many business tools, whereas shows are standalone entities, often requiring extensive resources and representing the core business model. For most entrepreneurs, focusing on a robust podcast strategy rather than emulating large-scale shows is more sustainable and strategic.

Experimentation: The Heart of Business Growth

A recurring concept throughout the conversation was the idea of business as an experiment. Bolt advises entrepreneurs to embrace trial and error, allowing ample time for strategies to develop and produce data that informs future decisions. This mindset encourages a healthier approach to growth, reducing the pressure for immediate success and recognizing the long-term value of consistent, strategic effort.

Conclusion

Harnessing the potential of podcast guesting and niching can have a monumental impact on your business trajectory. By understanding the need for personalized pitches, focusing on quality appearances, and narrowing your focus to speak to your core audience, you position yourself for greater success and fulfillment. As explored in this episode with Joanne Bolt, podcasting is not just about spreading your message broadly — it’s about creating meaningful connections with the right listeners.

For those ready to take their strategies to the next level, consider diving deeper into Joanne's community, which supports women entrepreneurs in mastering podcasting as a powerful business tool. Remember, in the world of entrepreneurship and podcasting, less is often more — refine, niche, and grow with intention.

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Transcript for Episode 398. Pitch Perfect: Strategies to Land Any Guest Spot

Amy [00:00:02]:

Podcast guesting is something we're hearing so much about right now in the online space. Get onto more podcasts to grow your visibility, to grow your credibility, authority, and reach. But there's some pretty big mistakes that you're making when you're pitching these podcast hosts to be a guest. And then when you do get that spot, mistakes you're making as a guest, that's really leading to your podcast appearances being a waste of time. On today's episode, I am joined by Joanne Bolt. She is the founder of Podcast Her, a community designed to help women learn to make 100k plus months using podcasts to sell their offers. Joanne, I am so excited for this conversation because as a host, I get pitched a lot and I get pitched really, really horrible pitches and I would love to get your perspective. What are we doing wrong? What are people that are like, pitching, what are they not getting right? That.

Amy [00:01:10]:

If you could just say, I say this with love. This one thing, please stop doing it.

Joanne Bolt [00:01:16]:

Oh, Amy, I say this with love and it is a very unpopular opinion. Please stop paying someone to do your pitches for you.

Amy [00:01:28]:

Yeah.

Joanne Bolt [00:01:28]:

Unless they're on your own team. If they work for you, they're a full time W2 whatever member of your team, they know your business like the back of their own hand. Sure, let them do a pitch for you. But if you are hiring a pitching agency and for all of your audience that currently run those, I just tick them off. So sorry, not sorry, but I'm known for being bluntly truth. If you are hiring an agency that doesn't really have an invested interest in you and your podcast, in your business, they are sending out the coldest of cold pitches. No matter what they're telling you they're doing, they're sending out these cold pitches. And as a podcast host, we can read through that and we have no interest.

Joanne Bolt [00:02:11]:

None.

Amy [00:02:12]:

Oh, it's horrible. Do you ever get the ones where it's just. You can tell it's copy and paste and they don't even take the time to change the font or, or get your name right or get the name of your podcast right. It drives me crazy.

Joanne Bolt [00:02:23]:

Or trying to tell me that they loved my recent episode and they just put the episode title in and how they feel like their person would be a great fit for my podcast, when I read through why they feel that person would be great. And if you, if you've listened to even one episode of my podcast, it is a mismatch right from the get go. And I'm like, clearly you didn't read. So now if you're pitching me, not only am I not going to hire or not, I'm not going to bring on the show who you are pitching. I'm probably going to flag you in my email list as someone I'm never going to listen to from a pitch perspective because you clearly aren't paying any attention to your client or my show.

Amy [00:03:03]:

Right. So I want to dive a little bit deeper into the why. So it's a very strong belief that you have and one that's really not, you know, the industry leads us to believe we need these pitch pitching agencies. If you want to be a guest on these podcasts, you need an agency to do the work for you. Why do you feel the opposite? I would love to hear your thought process behind that.

Joanne Bolt [00:03:25]:

Okay, so Amy, I fully believe that every female entrepreneur out there can and should make a million dollars. And in order to do that, you have to be so, so, so in tune and align with who your client avatar is, who you're actually speaking to. So when you hire someone to pitch for you and they're sending out generic pitches, chances are you've never even listened to the podcast that you're getting booked on. So you have no idea how or even if their audience really aligns with yours, then you have to take more time out of your day. If you're going to p. If you're going to guess correctly, then you have to take more time out of your day to go and listen to that person's podcast enough so that you can speak to their audience with your message. Well, if you're going to take that kind of time out of your day, you are way more efficient with your time because nobody has time to waste to go and reach out to the podcast that you are actively listening to because then you can speak way more intelligently. And I would rather see you guest on five podcast that have true alignment with your audience than 500 podcast and only 10 of them do.

Joanne Bolt [00:04:37]:

Because again, none of us, as busy moms, busy entrepreneurs, have the time to waste. And so when you're podcasting generically, when you're just guesting everywhere, one, you're diluting your message and two, it's kind of like just throwing a post up on Instagram and hoping you're going to get a hundred followers from it. No, that's the spray and play method and nobody pays that any attention. Versus if you really niche down on social media and you really speak only to your avatar, you're going to get higher engagement and your following Will increase. It works the same in podcast guesting.

Amy [00:05:12]:

Yeah. So what you're really saying, it comes down to quality over quantity.

Joanne Bolt [00:05:16]:

Oh, amen. Every day, all day.

Amy [00:05:19]:

Yeah. No, that's a really powerful mindset shift because for so long it's been, you know, this message that we need more, we need more visibility, be all the places, do all the things, because then when people have to notice you. But I feel like in 2025 we're seeing a shift in the industry. It's like I want that specific expert that will really serve my listeners because they are an expert in the one thing. They're not a generalist, they are a specialist.

Joanne Bolt [00:05:53]:

No. And the, the higher you can niche down, especially as we move into 2025, that is one. It's one of those marketing tactics we've been talking about in the marketing world for a while. And I really, truly believe in 2025, the more you niche down, and I'm talking who you're talking to, what you're talking about, you only need to be on one social media platform. I just sent that out in my newsletter like five minutes before you recorded this unpopular opinion. Everyone thinks that you should be on all the platforms. Well, Amy, until you have a hundred thousand followers on one platform and you're building a community, you don't go to the other platform. You don't play heavy over there because you've got to niche down.

Joanne Bolt [00:06:31]:

And the more niched you are, and again, super popular opinion. But I promise you, if you're listening to this and you're thinking, I don't want a niche down, I will invite you to sit back and say, why not? Is it because you're scared of niching? Are you, are you having like your own limiting belief that if you niche down, you're really not reaching the audience? Because I, I will listen to people all day long if they truly know what they're talking about. But if they give me a lot of fluff and a lot of I kind of know what I'm talking about, I may listen to them once, but I'm not going to go buy their offer. I'm not going to pay for their mastermind, buy their book, because I truly believe that they know a lot about a lot and not a lot about exactly what I need in my pain point. So the, the heavier you can niche down, the more effective you're going to be.

Amy [00:07:22]:

Why do you think there's such a big resistance against niching down?

Joanne Bolt [00:07:25]:

Oh, it's complete mindset shift in belief. It's, it's really that belief that, well, if I personally go and look at 15 different social media experts on Instagram than everyone else is, okay, but which one would you purchase from? Which one would you follow more closely? And so it's that thought that if I, if I don't speak to the masses, I'm going to miss the one person that needs my message versus if I speak to the one person not understanding that on that extra, that circle that surrounds that one person, like those people are also listening in. And so you're still reaching them. You're just, you're reaching the one person when they need to hear it and how they need to hear it. And they'll bring their friends because if they need to hear it, then they know a bestie who also needs to hear it. And like that's how you grow and expand.

Amy [00:08:15]:

Yeah, we've been overcomplicating it for so long. And you're right, people are so resistant. And I know every single year I've been in business, I've niched further and further and further and further and refined. And refined. And refined. And it's this, you see the sales then start to increase based off of that niche. And it's hard, but you really need to take the time to understand exactly who it is that you are speaking to. And you're going to feel like a broken record.

Amy [00:08:46]:

And I see this a lot with clients. They're like, well, I, I just, I'm saying the same thing over and over and over. Okay, that's good. You need to. What do you think about being a broken record? Do you think that that's necessary in order to get your message across?

Joanne Bolt [00:09:01]:

It's only boring to me because I say it all the time. So I feel like, oh my gosh, if I say one more time how to earn a hundred thousand dollar plus months, people are going to start tuning me out. But the truth is no one's listening to me as much as I'm listening to me. And so the more I can say it, the better it has of resonating with someone, the more they need to hear it. I mean, think about this. When you had kids, how often did you have to tell them to wash their hands after they go to the bathroom before they started doing that without you having to prompt them? And that's not because they're toddlers. It's because as humans, we need to hear a message a certain number of times before it like implants itself in our brain. And so, yeah, I mean, you as the entrepreneur will Feel like my message, I just keep saying it over and over again.

Joanne Bolt [00:09:49]:

If it's magnetic, your people will listen to it and they'll get it. And therefore you have to keep saying it so you can magnetize the new people. The only time you should maybe change your messaging because you are tired of hearing it or you think you say it too often is if it's not resonating with the right people, if it's the wrong messaging because it's not hitting the right people or it's not converting at all, play with it, change it, dial it down, or dial it up. You know, like whatever you need to do. But if your message is what is resonating with your people, then you have to say it over and over and over again. Louder for the people in the back.

Amy [00:10:28]:

Yes. Oh, my gosh. Preach it. Because this is what business comes down to, and we talk about this all the time. It's that business is an experiment. This is giving us data. And data is our most powerful resource as a business owner because it lets us know what's working and not working. And something you said was play with it.

Amy [00:10:48]:

That's what we're doing. We have to give ourselves permission to play that. If something goes and flops, guess what? That's just data. It's nothing about your worth as a human being. It doesn't mean you need to burn your business down. It shows you, okay, this didn't work. Likewise, if something does really well. Okay, how can we replicate that? What did we say? How did we say it? That curiosity is such a valuable asset as an entrepreneur that can help us grow our business when we give ourselves permission to play.

Joanne Bolt [00:11:20]:

And I will say, Amy, that, you know, when I teach some of these concepts in my community, one of the things that they're probably tired of hearing me say is, I want you to play, but only after three to six months. Yeah, you know, if you try a messaging or a niche or a Facebook or whatever it is you. If you try it and it flops the first time out, that doesn't mean you immediately renovate. You need to keep trying with one thing for at least three months before you start playing with any of the wording or the graphics or the colors or anything. You know, maybe it's even what social media platform you're playing in. But you need to give it long enough time to truly know if the messaging is off or if maybe your avatar is off or, you know, I mean, I spent so long on Instagram last year only to discover that most of my people are on LinkedIn. Okay. So now I'm over on LinkedIn and I'm playing heavy in LinkedIn, and that's cool.

Joanne Bolt [00:12:16]:

But it took me eight to nine months to really determine it wasn't me that was not doing as well on Instagram as I wanted. It's because my people were more heavily invested into LinkedIn. And so if I hadn't taken that time to do that data, then just jumping ship probably wouldn't have been as effective.

Amy [00:12:35]:

Yeah, the quality of data is definitely something that people overlook, giving it that time and consistency, because you're right. There's so much pivoting going on in the online space that if something doesn't work. Okay, let's quick. You turn this way. All right, this way. And it's like you're wandering around without a gps. But when you really are consistent and leverage that data and just take it in and give it that. That time.

Amy [00:13:02]:

You know, we live in such an instant gratification world. You know, you order something on Amazon prime, it's at your doorstep the next day. You know, it's crazy how everything is on demand. Well, growing a business, it does take time. It does take refining. But when we can use these as moments of opportunity to further refine and refine and test and test and test, it shows us the way. It shows us that clear path and it recalculates our route as we go, which is such a beautiful thing.

Joanne Bolt [00:13:33]:

So I want to look at it. Amy, sorry to interrupt. Yeah, you're going to look at it, like, cooking. I love to cook. Like, put me in the kitchen. I'm such a happy clam. But I look at it. If I get a new recipe the very first time, I'm going to try that recipe pretty close to how it's, you know, written out.

Joanne Bolt [00:13:48]:

Like, FYI, the reason I don't bake is because if it says a tablespoon, it really needs a tablespoon. And in the cooking world, if it says a tablespoon, like, you could just kind of estimate. So I like cooking more than baking. That being said, I look at business. Kind of like having a new recipe. If you get that recipe and you try it the first time and it says to use a pinch of salt, and then you eat it and you're like. Or you're, you know, taste testing it as you go, and you're like, well, that's really bland. Maybe you need more than a pinch.

Joanne Bolt [00:14:17]:

Or maybe it says to put in this amount of one spice and you're like, oh, man. If I add a little curry in there, woo. It would really level things up. And so you start playing with the recipe and every time you make it, you probably play with it a little bit more. You probably never stick to the exact same recipe. At least I don't. And that's how I look at business. You know, when you start something to build that offer, to build that avatar to get your brand out there, you try with one strategy and you stick to that system and strategy.

Joanne Bolt [00:14:47]:

But maybe, maybe you play with it just a little bit every single time you tweak it and dial it during those three months that you're testing to see what really will make this a little bit more powerful.

Amy [00:14:59]:

Yeah. Such good advice. So I want to go back to the pitching a little bit and know what, what is your advice? So if you want to be a guest, what is your best advice to make your pitch stand out? Because now that we've identified, okay, I am the expert in this field. I know that this would be the perfect podcast for me to be a guest. What's the right way to go about doing it?

Joanne Bolt [00:15:28]:

I personally fully believe in the vsl, the video sales landing page, and I believe in doing this in the dms because our culture is. I mean, email is great, but we're so used to getting too many pitches that I fully believe that dropping into someone's DMs personally and giving them a little, hey, here's a quick overview of why I want to be on your show. If you're interested anymore, hit this VSL landing page. I'd like to talk a little bit more in depth. That gives the host the right to only have two to three lines in their dms. They get to, you know, meet you just a little bit that way, and then they can click that video and they can look at you on the video, giving a little bit more. And one of the things that I teach is in that vsl, please don't treat it like an email pitch. Please don't just generically go in and say, well, here is what I talk about the three topics.

Joanne Bolt [00:16:24]:

No, show me why as a host, you really do believe that I should be on your show. And oh, by the way, doing this in a video DSL means that as a host, I get to see how you show up on video. I get to hear how you are on a microphone, which is way better than putting it in an email that I'm now booking you on my show. And I have no idea if you're going to show up and be talking to me through your MacBook microphone, which is going to sound horrible and I'm going to have to edit the hell out of it afterward. Or if you're going to show up ready to go. How my audience expects. So we're giving them a little bit more insight into how you'll be as a guest and you get to go in like in, in our VSLs when we're sending them out to people. I literally walk the host through.

Joanne Bolt [00:17:10]:

I'm like, this is the offer that we talk about. This is the exclusive discount that your show will be getting for your audience. This is how we promote your show with me on it once it's ready to go. Like, we give them the layout of our system so that they know when they book into, you know, me onto a podcast, they know what they're getting and they know what's in it for them. What's in it for their audience? Is it a match? You know, they. I don't have to then promise ahead of time on some calendly scheduler, Yes, I will promote your episode. No, honestly, it's really not the job of the guest to promote your episode. Okay, let me just go ahead and dispel that myth as well.

Joanne Bolt [00:17:50]:

You needing me to do that is your insecurity. It is. It is not. Because it's actually a value. However, in our vsl, we show how we do that because we are constantly, at least for my business, we're teaching you how to use this system, how to be more profitable with it as part of your business. And so therefore I use your episodes as examples in my own business. So it makes sense for me to do that. It may not make sense for every guest to be promoting your episode to their own audience that's already heard their message a thousand times.

Amy [00:18:22]:

Yeah, that's such a good point. I love how you said too, you really focus on what's in it for them. Because as a host, a lot of these pitches can be very one sided. I'm hearing all about you, how great you are, all the things you're doing. Okay, well, how does this benefit my audience? Why should I bring you on and introduce you to my listeners who I really care about, who I really am here to serve them? You know, as a podcast host, none of us really need guests. I mean, it's. If your show is structured that way, sure, yes, you may need. Yes.

Amy [00:18:57]:

But for instance, this podcast, I don't need guests. I could just throw up solo episodes. But when I do get a pitch, that's telling me, hey, here's how I'm here to support you. Here's the benefit for your listeners. That's powerful. That really helps make you stand out amongst the noise. Because I'll tell you, some of these monologues that I get about how great you are, it's like good for you. But you don't align with any.

Amy [00:19:25]:

Right? But it's, they don't even align with any of my content pillars. Like, that's great that you're an engineer and you built this AI platform. How is that going to benefit?

Joanne Bolt [00:19:36]:

Do you have any idea who my audience actually is and how can it speak to them? I also, and again, you know, I, I'm a little controversial. I do things a little bit differently. I also believe that unless you are running a show, and I'll give you the difference between a podcast and a show in just a second, unless you are running a show, you should never be more than 40% guest on your podcast. Because the reality is for most of us, we're running these podcasts that are not a show. And again, I'll explain that one in just a second. And therefore our audience is here for you as the host. They're, they're actually, if you, if you look at most people's analytics and I, I get into the weeds a lot with my clients and their analytics. Most of their analytics drop off unless it's just some amazing freaking A plus guest.

Joanne Bolt [00:20:32]:

And therefore, as the hostess of the podcast, if you can stay more heavily solo and less, you know, interviews and guests, your show is going to actually do better. So let me loop around and explain what I mean by a show versus a podcast because I know by now everyone's like, get to it. A show, you guys, is. Well, first, all podcasts are shows. I mean, I'm sorry, all shows are podcasts, not all podcaster shows. So a show is, when it is the business, it is really the only thing you do. It is like a Netflix show. Think dire of the CEO, the Joe Rogan podcast.

Joanne Bolt [00:21:11]:

I mean we're, we're talking full blown YouTube episodes, audio episodes, like it is their business and everything else they do is underneath the show. You know, how they're making their income is a lot dependent on sponsors or people paying to be on the show. It is like watching your favorite friends episode. Like you kind of know what you're getting into. That's a show. They can be very reliant on guesting interviews because they're probably going to get a much higher quality of an interview, to be honest. And they've got an entire team behind every single episode. And I'm not talking editing teams, I'm talking research teams.

Joanne Bolt [00:21:48]:

What you should dress like, how you should be talking, like they have. It is a full blown, put me on a TV set. A podcast for 98% of us is not a show because it is a piece of material that we are using to market and strengthen our relationship with our consumer. So it's not the only thing we do in the business. It may be our only marketing tool, which is great. I fully support that. But the show itself is not the name of the business. It's not the only thing we do.

Joanne Bolt [00:22:20]:

It's just the biggest piece of forming the relationship with our people. So hope that helps, not distinguish. And that's why every podcast is not a show, but every show actually is a podcast.

Amy [00:22:31]:

No, it makes so much sense. And that was a really powerful shift for me over the past, I would say, year or two, it really figuring out where do I stand and where does the podcast stand in my business model? How am I leveraging it? Because everybody out there and their brother has opinions on how to do it well, how can I make it work for me and for my business in a way that is sustainable, that feels good, and also allows me to serve my listeners and meet them exactly where they're at. Because if I'm trying to be Joe Rogan, I'm going to fall flat on my face. Because guess what? I don't want to be Joe Rogan. That is not the intent of of my podcast. So I think it's really important to take the time as a host to know exactly where do you stand, and then it benefits you as a guest as well. Because now you can really tailor those pitches that you're making exactly to their needs. Because knowing this information is powerful to you.

Amy [00:23:35]:

Because now you can change how you approach that host very strategically.

Joanne Bolt [00:23:41]:

And you know what, Amy? Here's the other thing. So many people have a podcast that should not. I mean, let's just be honest. They've got the podcast as a piece of their business. They're not really invested in making it a decent podcast at best. Or they don't need to be behind a microphone on a consistent basis. You know, they're not someone that is going to have less than 40% guest on their show. And, you know, and so we as the consumer have to stumble through the horror of your podcast in order to get to your offer.

Joanne Bolt [00:24:19]:

When the reality is so many of those hosts should just shut down their podcast. Say, I tried it really wasn't where my best energy is. And focus solely on being guest on the right podcast because, hey, now you've got experience. You know what it's like to be behind the microphone. You know what kind of questions should be asked and you'll show up better when you're letting someone else, you know, guide that interview and guide you and be. And then you can talk about one thing over and over and over again, which is your offer and changing the messaging around to meet the needs of the particular audience you're speaking to. But it's still about your one offer. You're going to be more powerful as a guest for a lot of our podcast hosts versus trying to stumble through every single week figuring out what content you're going to talk about so that your people love you and want to buy your offer.

Joanne Bolt [00:25:11]:

Yeah, it just is what it is.

Amy [00:25:12]:

It really is. And Joanne, you're truly such a wealth of information and I've learned so much about podcasting, guesting, all of the things. And you have a community that supports female business owners and really helps us come together. Can you tell us a little bit more about that?

Joanne Bolt [00:25:33]:

Absolutely. So, Amy, it has been such a journey over the last year and a half. When I first went into the podcasting space, my only thought was not how do I make my podcast phenomenal, but it was how, how can I help other women use podcasting to make their businesses phenomenal. And so we recently, after a lot of ideations in our own business podcast her has opened up a, a brand new community, new to 2025, honestly, we're calling it Press Record. And in that community, I want to serve the female entrepreneur who wants to make a million dollars a year maybe doesn't know how to get there. And so within that community, we have a 90 day curriculum. Because I, I need, I'm very passionate about laying out the foundations of your business. You need to know your avatar, you need to understand your offer, you need to understand the wording of your offer.

Joanne Bolt [00:26:23]:

It's not all about podcasting, my friends. And then we work through in those 90 days everything from how to really put together the most profitable guesting system ever. It's the one I use to make well over half a million in my business just in guesting. And then we walk you through how to make the most powerful lead magnet. And then we walk you through how to actually monetize from day one in the podcasting space using your own offer, not worrying about sponsors, not worrying about Funky dancing on TikToks. If TikTok still exists in 90 days. Not worrying about social media, that's just little bitty pieces of your business. And so we really teach those fundamental basics that have made me millions.

Joanne Bolt [00:27:08]:

And then in the third month of the curriculum, we really talk about growth. Because at the end of the day, Amy, you and I both know you, you think you need to stay in monetization zone, but it's really in growing. If you're not constantly growing your audience, then the monetization isn't going to happen anyway. So let's focus on the growth in that 90 day curriculum. We've also tucked in. Oh, by the way, if you want to start a podcast, there are certain lessons in there that says this is what you need to do to start the podcast. So I've designed this very specifically so that my female friends, my female entrepreneurs can come into my world and learn how to make a hundred thousand dollar plus months whether or not they have a podcast, whether or not they want to, as long as they understand the end of the day. Podcasting is one of the most powerful marketing mediums out there.

Joanne Bolt [00:28:01]:

You know, if TikTok ban goes through and your whole business falls down because you built it on TikTok. Mine won't because I built it in the podcasting space. If LinkedIn shuts down tomorrow, my business doesn't falter because I've built an email list through my podcast. And so my dad always taught me growing up that you always build your life around something that you can control and that isn't dependent on the whims of the government or the whims of the people around you. You know, like he put money in stocks, but he wasn't going to be dependent upon the stock market. He also put money in real estate because he could control the buying and the selling of the home and the value of it in. You know how well he kept it up. He kept renters at all times because he could control what he charged the renters.

Joanne Bolt [00:28:49]:

Maybe it wasn't market value, maybe it was above market value, maybe it was below, but he could control keeping renters in there. And so he taught me those concepts and that's, that's everything I now take into this world. And so that's what we teach along with, of course, it's a community. We're podcast hosts for the most part. We like to talk. So we've got weekly meetups and weekly classes and teachings in addition to that 90 day curriculum. And I personally coach in there at least once a month because I just want to See my girls make it at the end of the day.

Amy [00:29:21]:

Yes. Because we need more good people doing good things with money. And what I really love about it is just your holistic approach that you take. It's not just podcasting. It's really, truly building a business. And all too often, we lose sight of those foundational elements. But at the end of the day, it's the simple. It's the simple things that create a sustainable business.

Amy [00:29:47]:

And you're really ensuring that we have this solid foundation to build upon, because, yes, every female entrepreneur out there can make $1 million every single year.

Joanne Bolt [00:30:01]:

Absolutely. It's so simple, it's hard.

Amy [00:30:03]:

Yeah.

Joanne Bolt [00:30:03]:

And I've said that for years. I said it back when I ran a real estate team. It's so simple, it's hard.

Amy [00:30:08]:

Yep.

Joanne Bolt [00:30:09]:

But if you get out of your own way and you simplify it and you understand some basics, then everything else actually does get a lot easier. You know, if you really understand what your offer is, if you really understand who you're speaking to and what your message is, creating content on a podcast becomes way easier because you know what you're going to talk about every week. You know, it might vary a little bit because you don't want your listeners bored, but it's. It's creating those content pillars. Creating your posts on Instagram or LinkedIn or TikTok or X or wherever you want to be on becomes easier because you know what your offer is. You know who you're speaking to and what the message is. You don't have to really think it's done.

Amy [00:30:47]:

Yeah, it really is. And if you want to get into Joanne's world, make sure you visit podcasther.com motivated CEO and you will learn all about the amazing things that she is doing. It's. It's such a great community. And Joanne, I'm truly, truly grateful.

Joanne Bolt [00:31:06]:

And Amy, I want your audience to know that by going to podcast her.com forward/ motivated CEO, I'm actually, because I love you and I love your audience, I'm going to give them a discount so they can go there and get $100 off of our membership, or they can access monthly payment options, which we don't offer anywhere else in our world. So you can only get this if you're visiting from Amy. So if you go to my main page, you'd have to use the code Motivated CEO, or you can just forward slash Motivated CEO and get your discounts right there. Because you guys, you're in Amy's world now. You're in my world. And I want to see you because you're motivated and you are CEOs. I want to see you hit those hundred thousand dollar months. Because it's quite possible.

Amy [00:31:51]:

Yes, thank you Joanne, so much. And yeah, check it out. Make sure to click that link. It's in the show notes and I am here cheering for you. And until next time, remember to leverage your data and shatter your sales plateau.