🎙 Listen to the episode on the top 2.5% globally ranked podcast,
The Motivated CEO: Business Strategy for Entrepreneurs,
available on Apple Podcasts, Spotify, YouTube, and all streaming platforms!
Unleashing the Power of Podcasting: Transform Your Influence and Authority
The Dilemma: Expending Effort with Minimal Return
Investing Time in Content Creation
Entrepreneurs often find themselves stuck in a ceaseless cycle of creating content that doesn’t seem to get the traction it deserves. Amy kicks off the conversation by addressing a common frustration: the disparity between the effort invested in content creation and the meager engagement it garners. Whether it's thoughtful Instagram posts or polished reels, many find that the return on investment just doesn’t add up.
This struggle is all too familiar for Courtney Elmer, who recounts her own journey in the early stages of scaling her business. Despite her expertise and the quality of her content, she was met with minimal engagement, leading her to question her approach.
The Turning Point: An Epiphany During Stroller Walks
Courtney’s breakthrough came in an unexpected moment of clarity during her daily walks with her young son. She realized that while she was consuming insightful, expert content via podcasts, she wasn't applying the same strategy to her own business. This realization led her to launch her podcast, which rapidly gained traction and amassed over 65 five-star reviews in its first week. Yet, even this success was met with its own challenges—a plateau—prompting Courtney to dig deeper into the psychology of her audience to sustain growth.
The Solution: Understanding and Communicating with Your Audience
The Unconscious Mind: The Key to Capturing Attention
A pivotal insight from Courtney’s experience is the importance of speaking to the unconscious mind of your audience. She explains how our brains process millions of pieces of information every second, most of which are dealt with unconsciously. This means that effective communication must tap into these unconscious patterns to truly capture attention.
Applying Pattern Interrupts
Courtney emphasizes the need for “pattern interrupts” in your content—elements that break through the noise and make your audience stop and pay attention. This is akin to the moments when a video compels you to stop scrolling and fully engage with the content. According to Courtney, these unconscious cues can make a significant difference in how your audience interacts with your content.
Specificity: Speaking to Problems, Not Just Feelings
One critical mistake entrepreneurs make is addressing feelings rather than the specific problems causing those feelings. While it’s important to acknowledge that your audience feels overwhelmed or frustrated, it's even more vital to unpack the underlying issues contributing to these emotions. Courtney advises pinpointing exact problems—like a parent struggling with fifth-grade math homework—rather than general feelings of overwhelm. This level of specificity positions you as an authority who truly understands your audience’s pain points and is equipped to provide solutions.
Tools and Techniques: Transforming Your Approach
Aligning Content with Audience Needs
Adapting your communication to align with your audience’s current level of awareness is pivotal. Courtney’s analogy of the doctor understanding the patient’s pain accurately without resorting to future benefits illustrates this effectively. When your audience feels you understand their immediate problems, their trust in your expertise increases.
Evolving from Pain Point Marketing
While recognizing pain points is crucial, it doesn’t equate to the hard-hitting tactics often associated with "bro marketing." Instead, it’s about showing genuine understanding and offering relief by effectively communicating solutions. This empathetic approach builds a solid connection, encouraging your audience to lean in and listen to what you have to offer.
Embracing the Power of Podcasting
Leveraging Your Voice to Build Authority
Launching a podcast can offer a strategic advantage, enabling you to leverage your voice to build authority and connection. As emphasized by both Amy and Courtney, podcasting provides an intimate platform where you can delve deeply into topics, sharing your expertise without the constraints of social media’s rapid pace.
Courtney shares how her platform, Podlaunch, empowers entrepreneurs to develop top-ranked podcasts. The key lies in understanding the psychological dynamics and presenting oneself as an expert who offers practical solutions to pressing problems.
Free Resources and Continued Learning
Courtney’s podcast, "Insider Secrets to a Top 100 Podcast," dives into these strategies in greater depth. Additionally, she offers live workshops that delve into the three essential ingredients for creating standout podcasts, regardless of audience size.
Conclusion: Transform Knowledge into Influence
The insights shared in this episode of The Motivated CEO Podcast underscore a profound truth: meaningful engagement stems from a deep understanding of your audience’s psyche. By communicating effectively, addressing specific problems, and leveraging platforms like podcasts, you can transform your influence and authority.
Episode Links
🎙️DID YOU LOVE THIS EPISODE?
Check out these episodes packed with even more strategies to help you shatter your sales plateau!
💻 FREE Podcast Workshop: Insider Secrets to a Binge Worthy Top 100 Podcast
🎧 Would you rather listen to this episode? The Motivated CEO: Business Strategy for Entrepreneurs is streaming on all platforms. Listen at https://pod.link/1632288223
❌ Don't buy my Bestselling Book, The CEO Method: An Entrepreneur’s Guide to Business Success because I want to give you a FREE copy. Click here!
Transcript for Episode 364. Stop the Scroll & Get Noticed with Courtney Elmer
Amy [00:00:02]:
Tell me if this has ever happened to you. You're pouring endless hours of time and energy into content creation only to get minimal engagement in return. It's easy as an entrepreneur to get stuck in this endless cycle and frustrated when you're sharing such valuable content. Way superior, in your opinion, to the endless stream of influencer videos that you see going viral on social media content that is literally solving your ideal clients challenges. However, no one seems to know you notice that you exist. So if you are nodding yes, this is me. Guess what? You are not alone. Today's guest, Courtney Elmer, she is the founder of Podlaunch and top podcast host, is here to teach us how to get people to pay attention as the voice of the globally ranked podcast.
Amy [00:00:57]:
One of my favorites, Insider secrets to a top 100 podcast and the brains behind Pod launch. Courtney and her team have helped over five dozen coaches, consultants and business leaders learn how to launch top ranked podcasts and go from unheard experts to sought after industry leaders in their niche, all while using their voice to build their legacy. Courtney, this is a challenge for so many entrepreneurs who think that the only way to get noticed is by constantly posting, dancing on reels and trying to imitate what they see all these influencers doing in the online space. But I love how you bring together your background of psychology to teach entrepreneurs an easier way. And I know we are all dying to find out what is the secret to getting people to pay attention?
Courtney Elmer [00:02:02]:
Amy this is the million dollar question. I feel like. And look, for so many years of my business, I've had my practice for eight years now. And for the longest time I felt like I had so much knowledge I wanted to share with people. I had an expertise, of course, you know, and I knew, I felt like I knew what I was talking about anyway. But nobody seemed to care. You know, you would spend hours crafting an Instagram post or a reel and editing it and trying to get the captions just right and all these things, you would post it and it would get like two likes and four spam comments and like, you know, nobody in the DM's asking, how can I work with you? And it was frustrating because at that time in my business, I was in the beginning stages of scaling the company and my son was home with me full time. He was around two years old, and I was literally working in like the little bitty nap time nooks and crannies of the day.
Courtney Elmer [00:02:48]:
So when he was taking a 45 minutes nap and that whole 45 minutes was taking up editing one post that generated no new leads and brought me no new clients. That was really discouraging. And I was like, I need a better way. But I didn't have a budget for ads and I didn't know what else to do in order to do the things the experts tell you to do. Like, oh, I need to grow an email list. I need to like, you know, get my thought leadership out there. I need to, like, reach more people and grow an audience. So at the time, one of the only, like, hands free times that I would get in the day would be to strap him into his stroller and load him up with snacks and we would go for walks in the neighborhood.
Courtney Elmer [00:03:21]:
My neighbors have literally sent me screenshots from Google Earth being like, is this you like walking down the street? I'm like, oh, my gosh, this is so embarrassing. But that's what we would do. We would just rat the streets. He would eat his snacks and I would binge listen to podcasts because I was trying to figure out, like, what is the secret to getting heard, to being found, growing an audience. All these other people have done it, so clearly it's possible, but what's going to make it possible for me? And that was the big question that I couldn't answer until one day it dawned on me and like, this little light bulb went off and it finally clicked and I was like, wait a minute, here I am listening to all these experts tell me what I should be doing on social media and other organic platforms, but I'm not paying any attention to what they're actually doing, which was podcasting. And that moment I just felt like this flood of hope because I was like, maybe I could do that, too. Maybe I could build my own platform and build my own stage and start to reach people that way. And the more I thought about it, the more I was like, man, this could really work.
Courtney Elmer [00:04:22]:
Like, I love to share, I love to talk. That is not a problem for me. It's great because I don't want to show up on video. I could show up looking however I want. Nobody's going to care because nobody's going to see me. And I could just show up and be able to be consistent. We always hear that thrown about, be consistent, be consistent, be consistent. And I could be consistent.
Courtney Elmer [00:04:40]:
Releasing an episode every week that would delve deeper into what I was hoping to be able to share with people. And that way I wouldn't have to feel like I was cramming my expertise and my knowledge into like a seven second video. So that's what got the idea turning fast forward, launched my podcast. We got over 65 five star reviews within the first week of launching, and the show gained traction very quickly. But then we hit a plateau, and I was like, oh, now what? Don't tell me this was a shiny object that I just spent all this time and money and energy chasing, and now it's not going to grow, you know? And it was like one of those moments where I'm like, okay, do I keep pushing forward? Do I just kind of, like, wait it out and be consistent like everyone says, or do I throw in the towel and find another way? And that was when I began to really think about how I listened to podcasts as a user. How am I consuming content? What was it about other podcasts that I listened to that drew me in, or that made me really lean in and pay attention or really respect those hosts for whatever it was that they were sharing me that I was just kind of accepting at face value, you know, because they're the expert. And I saw them as the expert, and then I recognized that's the key. The key is knowing how to communicate to your listener in a way that gets them to see you as the expertise.
Courtney Elmer [00:05:57]:
And for so long, I had so much self doubt around that. And I'm like, I'm not the expert yet. I don't have enough experience. I realized, I'm like, wait a minute. No, no, no. I need to position myself as the expert so that others will see me as the expert. I need to start showing up as the expert so that others will start seeing me that way. So that kind of changed the game for me.
Courtney Elmer [00:06:12]:
And the more that I kind of went down this trail, the more I began to realize, you know, at the end of the day, whether it's a podcast, whether it's a social media post, whether it's an email that you're sending out, we're all just humans communicating with humans. And when you understand how your human, specifically your audience, is wired to think, it makes it a lot easier to communicate with them versus being like, okay, I'm this expert. I have to show up and create content every day. No, no, I just have to show up and have a conversation with someone. And all I have to understand in order for that conversation to be effective is I have to understand what's getting in the way of them getting the results that they want right now.
Amy [00:06:49]:
Exactly. That is something that so many entrepreneurs face. We feel like this best kept secret. And having a podcast is really, truly a way to harness all of our knowledge by having a conversation with other humans. I think a lot of times we forget that people buy from people. People buy from people that they know they like, they trust, that have established their authority, their credibility, so they feel safe. You have created that safe space for them because you understand exactly what they're going through. And what I love that you just touched upon, too, was that curiosity stepping into the shoes of the consumer.
Amy [00:07:38]:
And this is something I've done recently within my business, is okay, as a consumer, what's catching my attention? What show total titles am I drawn to? What emails am I always finding myself opening? Where do I stop the scroll on social media so that as a business owner, in and of itself is such a source and wealth of information. And when you really go into unpacking and understanding who you're selling to, that opens another world of opportunities. And this is where I think you are an absolute genius. I love when I'm going through my podcast feed of everything that's updated and downloaded, I feel like you always catch my attention and you do something. And you talked about this in one of your episodes about how we have to pattern interrupt. It is a noisy world out there. So first of all, what is a power pattern interrupt? And then how can we leverage that to get people to pay attention?
Courtney Elmer [00:08:47]:
Yes. So pattern interrupt. The best example that I could give you is, you know, like, when you're laying in bed, way past your bedtime at night, you're scrolling instagram, you're like, I really should go to sleep, but I'm just gonna keep scrolling, you know? Cause I'm procrastinating. Going to sleep because I'm procrastinating the next day. And all the to dos I have, I don't know, maybe that's just me. No, but in any case, you know, you're late at night, you're scrolling, right? And there's gonna be some videos that catch your attention. There's gonna be some that make you stop and that make you watch. Maybe you watch for a couple seconds and then you scroll past, but then there's gonna be other videos that you stop and you watch the whole thing.
Courtney Elmer [00:09:15]:
And then you go to the comments, and then you're reading the comments and you're thinking to yourself, oh, my gosh, these comments, these people in these comments, they have, like, no filter. This is ridiculous. You know, and then maybe you watch the video again and maybe it's something funny, or maybe it was something that made you think, or maybe it was something that made you just, like, gut check and be like, oh, my gosh, yeah, this is me. I feel really seen right now. And so in those moments, a pattern interrupt is happening. What's actually happening on a psychological level is that those videos, those pieces of content, those podcast episodes, those episode titles, whatever content it is that you're consuming, emails or subject lines, those are speaking to your unconscious mind in a way that makes you pay attention. And so we know this logically. None of us make decisions based on logic.
Courtney Elmer [00:09:57]:
Literally no one is sitting there scrolling through your instagram or scrolling through your podcast going, oh, my gosh, you must have spent like $5,000 on that cover art. It is gorgeous. I'm going to give your show a chance. Like, no, we're not thinking at all. And that's the key, is because unconscious patterns are the ones that happen automatically. It's when we blink, it's when we breathe, it's when we swallow. We're not necessarily, can you imagine if we had to think about, like, breathing and swallowing and pumping the blood down to our toes and all this all day, right? Our unconscious brain takes care of all of that for us. And so the same is true when it comes to actually consuming content.
Courtney Elmer [00:10:30]:
And this could be written content, it could be verbal content, it could be spoken content, it could be audio visual content. And so our brain is processing millions and millions and millions and millions of pieces of information every second. Think about it this way. You've got like a pile of toothpicks. There's like a mountain of toothpicks in the middle of your living room, millions of toothpicks. And you're like, what the heck am I going to do with all these toothpicks? Imagine those toothpicks are the pieces of information that your brain is processing. Literally every second, your brain is processing those. But you, if you were to reach in and just grab a handful of toothpicks to try to start cleaning up that mess, you could only grab a handful at a time.
Courtney Elmer [00:11:05]:
That's your conscious mind. Your conscious mind can only grasp a handful of inputs at a time, but all of the inputs are always happening. The rest get processed unconsciously. This is fascinating to me because it's literally how we're wired to work as humans. So when we can understand that and we can understand how humans are wired to work, then we can begin to work with that, and we can begin to apply strategies that help to capture that attention. Knowing how to communicate in a way that's gonna speak not to the conscious mind, but to the unconscious mind. This is something that not a lot of people are teaching. It's something that maybe seems a little far out there.
Courtney Elmer [00:11:41]:
Like what? I don't have a background in psychology. How on earth am I going to be able to, like, tap into this, you know? And that's the beauty is you don't need a background in psychology. You don't need any of that, you know, a PhD or, you know, any of that to be able to communicate in a way that's actually effective, that actually speaks to your specific listener or your specific audience member through their unconscious. The way that we do that is by specifying in detail what problems that we're solving for them. And we can go more into that, Amy, if you want to. But I'll pause right there in case you have any questions for me.
Amy [00:12:14]:
First of all, I think that analogy is such a fabulous. It's just a great picture of exactly what our subconscious mind is. Because a lot of times when we start to talk about this topic, yeah, people kind of shut down. They're like, ooh, subconscious. That's woo woo stuff. No, this is like science research based. This is a game changer. And I would love for you to unpack some of those strategies that.
Amy [00:12:42]:
Yes, you're listening to this going, oh, my gosh. That makes perfect sense. Share with us. We're open. We're ready to learn.
Courtney Elmer [00:12:52]:
This is my favorite thing. Oh, I can't wait to dive in. Stop me if I get on a roll. Okay. And you're like, wait, wait, wait. But I have a question for you, because I could talk about this all day, but the reality is what? As humans, we're hardwired to do a few things. Not only are we hardwired to process information unconsciously, we're also hardwired to solve problems. This is literally how we are wired.
Courtney Elmer [00:13:12]:
It is part of our survival mechanism. You can try to ignore it all you want, but it's not going anywhere. It is baked into your genetics. So when we understand that, we can begin to harness that and actually communicate in a very powerful way simply by showing people how we're going to solve problems for them. What happens, though? A lot of times people will say, well, you know, I am solving problems for people, and they begin to talk about the benefits of what will happen when that problem is solved. And this is a very common mistake. I used to make this mistake. So, you know, you might not even be aware that you're making this mistake right now, and that's okay.
Courtney Elmer [00:13:46]:
But let's talk about it because it's very key. And once you recognize the difference? You're going to be able to communicate in a much more powerful way. So let's imagine that, you know, you're slicing carrots for, you know, your kids lunch or something, and, oh, my gosh, all of a sudden, you cut your finger with a knife, and you're like, it's bleeding everywhere. And you're like, this is. I need stitches. This is crazy. You go to the Er, and you walk into the Er, and the doctor's like, oh, got yourself. Gosh, imagine when we get this stitched up, like, what you're going to be.
Courtney Elmer [00:14:10]:
You're going to feel. So you'll be able to type again. You'll be able to do, like, open a can, you know, or a bottle. Like, you're going to have this all healed and right in the moment, you're like, can't even think about that because all I can think about is the pain that I'm in. Can you fix my finger? But, you know, let's imagine if you went to a different doctor and they were like, oh, my gosh, yes, that hurts. You know, it's those nerve endings. Your fingers are so full of nerves. Let's get that stitched up for you so we can get you feeling better soon.
Courtney Elmer [00:14:33]:
Well, then you're going to be like, okay, yes, that's what I'm here for, you know? And so it's just a different way of communicating. So what happens? A lot of times, you know, as experts, we're on a journey of self growth, personal growth, business growth, whatever your expertise is, whatever your niche is. And so we develop a lot of knowledge. We gain a lot of knowledge, and we gain a lot of experience and a lot of wisdom in that. What happens is we begin to communicate in a way that we're speaking from our level of awareness versus the level of awareness where our audience might be. So here's an example of this. Let's say for me, using myself as an example, if I were to have my podcast, and the title of the podcast was like, insider secrets to the psychology of your listeners, you'd be like, not for me. Why? Because right now you're experiencing specific problems.
Courtney Elmer [00:15:23]:
If you have a podcast or if you're thinking of starting a podcast that you're not really fully aware yet, that the psychology is going to be the thing that sets you apart. I could talk till I'm blue in the face about the psychology, but unless I could also show you that I clearly understand the problems that not having the psychology in place solves, then you're going to dismiss everything I'm saying. So this disconnect happens a lot where we're speaking from our level of expertise, and what we need to do is go back to where we were at the beginning of our journey. If that's where your listeners are and that's the audience that you're speaking to, or just go back in time to where you know your audience is right now, what are they experiencing? The other thing I will say here, too, Amy, is a lot of people will say, okay, problems. I can dial that in. My listeners are parents who feel overwhelmed. And I'll say, okay, how old are the kids? Oh, well, you know, they're teenagers, or, oh, well, they're toddlers or, oh, well, they're school age children. Well, there's a big difference right there.
Courtney Elmer [00:16:22]:
Are you speaking to parents of teenagers? Are you speaking to parents of school age children like that? We need to dial in further. Overwhelmed. That's a feeling. It's very subjective. And a lot of times we speak to feelings. You see this all the time, and when you walk away from this episode, you're going to start looking at content. You'll be like, oh, my gosh, yes. People really do speak to feelings, and it means absolutely nothing to me because feelings are so subjective.
Courtney Elmer [00:16:43]:
I could say, Amy, do you feel overwhelmed as a parent? And you might be like, yeah, like, we can relate on some level, but me being the mom of a six year old and you having a daughter who's ten, there's going to be different things that we're experiencing. So therefore, speaking to overwhelm is only going to get us so far. We have to go a few layers deeper. The way we do that is by saying, okay, if overwhelm is the feeling, what is causing them to feel that way? And that's when we can begin to unpack and say, okay, this is because they're struggling with fifth grade math, and I'm having to like, YouTube stuff every night because I don't know how to teach this to my daughter. Just as a way of an example, that's a much more specific problem, that as a mom, if you were dealing with that, you'd be like, oh, my gosh, this person understands me versus you feel overwhelmed. So we can begin to unpack this and really just go deeper than a lot of people go, which just doing that is going to set you apart from what most people are doing, and it's going to get people to pay attention. So notice where in your copy right now, in your content that you might be speaking to feeling words. You know, are you feeling anxious? Are you feeling overwhelmed? Are you feeling frustrated? And anywhere there's a feeling word, take that deeper.
Courtney Elmer [00:17:55]:
There are other ways to make things more specific. This is a good first step where you can start to ask yourself that question and really just get underneath. Okay, well, what's the problem that's causing them to feel that way? What actual problem are they experiencing that makes them feel overwhelmed, anxious, frustrated, whatever.
Amy [00:18:11]:
It might be, you're getting to that root cause. You're really digging in deep, and that's something a lot of us don't take a lot of time to do. I mean, we're all guilty of it. I'm guilty of it within my content. But awareness is the first step to change. So this right here, taking the time to intentionally look at your content from an outsider's point of view, and exactly as you said, go a level deeper. Okay. We know they're overwhelmed.
Amy [00:18:43]:
Let's unpack that. And your analogy that you talked about when you go into the emergency room, when you've cut your finger. Yeah. We don't care about the benefits. We want the problem fixed right now. And so many entrepreneurs are afraid to do this. And I think part of it is because pain point marketing got a bad rapid. But this, in my opinion, is different than pain point marketing.
Amy [00:19:06]:
Do you agree?
Courtney Elmer [00:19:08]:
Well, you know, it's interesting you bring this up, Amy, because people will ask me this question when I say this. You know, we got to speak to the pain. We got to speak to the problems. And they're like, well, my audience is a sensitive audience. I don't want to make them feel any worse than they're already feeling. And this is true in some cases, right? Maybe you have an audience that's dealing with heavy trauma or whatever it might be that you're working them through, or maybe they're just genuinely sensitive, more emotional, more empathic people, and that's great. Guess what? They still have problems. And so this is where we want to really communicate the problem in a way that gives them relief.
Courtney Elmer [00:19:42]:
And simply by communicating that you understand the problem is going to give them that relief. Using another doctor example, it's kind of like this. Let's say that you woke up at 11:00 every night for the past week with a strange pain on the left side of your stomach. It only happened at night, usually happened after you'd been asleep for an hour or two, and after 30 minutes or so, it would go away. But it was starting to bother you and concern you because it's been happening for a week. You're like, okay, maybe I should go get this checked out. So you go to doctor number one. And doctor number one is like, oh, well, you know, yeah, I've had some patients with this before.
Courtney Elmer [00:20:14]:
Let's do this. Let me write you this prescription. Go fill this, take this for another week, and call me if it's still bothering you. And he'd be like, okay, thanks. Now, some people would walk away, they'd take the medicine, maybe the pain would go away, and they never think twice about it. That's called not your audience, right? Your audience is the one with the problem that actually wants to solve it. They want to figure out, like, why is this pain happening? So you go to doctor B because you're like, I need a second opinion. So you go to doctor B, and doctor B sits down with you and they start asking you questions, and they're like, so when did this pain start happening? He's like, a week ago.
Courtney Elmer [00:20:44]:
And they're like, and I bet you it happens around eleven at night every night, doesn't it? And you're like, how did you know that? Well, because typically whenever we have this condition, this is the symptom it causes, and it usually only happens at night after you've been asleep for a couple hours. Well, immediately, in that communication that's happening right there in the doctor's office, you're going to feel a couple of things. You're going to feel relief, and you're going to feel understood. And this is very key. We have five emotional needs as human beings, and one of them is to be heard and understood. So by communicating the problem, this is not like the bro marketing where you're like beating someone over the head with the problems that they have, we're going to solve them. And you're terrible person for having these problems. Like, no, not at all.
Courtney Elmer [00:21:25]:
I'm here to demonstrate that I understand your problems because I want you to also know that I can help you fix them, because surely if I understand them so well, you're going to trust that I also have the solution. There was something else a moment ago, Amy, that you mentioned about the root cause, and I do want to make one distinction here. This goes back to speaking from the expert level of awareness versus your audience's level of awareness. Right now, your audience has a problem that they are experiencing. You may know the real cause of that problem. And going back to that podcast example, I might know that the reason your content is not landing and the reason your podcast is stuck at 50 downloads an episode is because you don't fully understand the psychology of your listener yet. So you're not speaking to them in a way that does interrupt their pattern. But if I were to speak to that as the problem, it would get overlooked, because what we really need to be doing is speaking to the problem the listener thinks they have, which right now is that they're stuck at 50 downloads an episode.
Courtney Elmer [00:22:24]:
And that's painful. So when I can show you, hey, I know if you've been releasing an episode every single week for the last year, you're putting out your best content, you're spending hours crafting these episodes, and still you can't seem to make it past the 50 download an episode mark. Here's why. And so then we can begin to bridge that gap by speaking to the problems that they have from a way that, in a way that makes them feel heard, understood, validated, and to feel that immediate relief. Like maybe this is finally someone who gets it. That's going to make them lean in. They're going to pay attention to whatever it is you have to say next. And those that are for you will become your biggest fans because they're going to be like, huh, finally she gets it, right.
Amy [00:23:10]:
We want someone that understands that gets it. And I think that is a often overlooked tactic. But really, the deeper you understand that ideal client, the deeper you understand their problems, their concerns, what's keeping them up at night? Then you can speak to those. And I love how you clarified upon the root cause, because that's, that's the missing piece right there. You need to sell them what they want. What is that transformation they want? What is that problem they have? Where do they want to be? And then how do you bridge the gap? Because when you are able to do that, you become the authority. You become the solution to the problem that they have. And at the end of the day, you do have the solution.
Amy [00:24:02]:
Someone right now needs you. They need your service. They are searching for you. And by taking the time to sit down and unpack, what are those problems that they have right now? Exactly as you said, this is not bro marketing. This is seeking to serve, to really understand, and that will get people to pay attention. Courtney, this was amazing. If people want to get into your world and learn more about you, tell us all about your podcast. And you have some pretty awesome freebies that you offer.
Courtney Elmer [00:24:44]:
Yes. So my podcast is wherever you listen to podcasts, you can type my name, Courtney Elmer, or Insider Secrets to a top 100 podcast. I know that's a long title, but if you just type in podcasting, we'll be one of the ones that pop up. And we talk a lot about this on the show because when we are working with someone to develop their podcast and to know how to position it in the marketplace so that it can stand out, so that it can get found, so that it can get discovered worldwide by new listeners, and so ultimately, that it can convert those listeners to clients. For your business, we got to start with the messaging. I also want to share one other resource, another podcast. If you're a podcast junkie like me, you might enjoy, which is Brandon Lucero's podcast called New Generation entrepreneur. He is a messaging coach.
Courtney Elmer [00:25:24]:
He's been a mentor of mine through the years. And if you really want to deep dive onto the messaging side throughout your entire business, he's your one stop shop. So I'll say those two recommendations. And then if you are someone who is either thinking of launching a podcast, or maybe you have a podcast right now that isn't growing like you expected it to, and worse, it's not converting listeners to clients, and you're like, okay, I want this podcast to grow, but I don't know what I'm missing. Then I would love to have you come hanging out with me at one of our upcoming live workshops. I teach these live we're going to deep dive into the three ingredients that you need for a podcast that can stand out in the increasingly crowded podcast landscape, no matter the size of your audience. We've helped clients launch their podcasts in the top 100, and they've had less than 100 people on their email list. So it really just goes to show the fact that it's not so much about your expertise or about how big your audience is.
Courtney Elmer [00:26:14]:
You know, that you could succeed in podcasting. It's really about how you present yourself to the world, and that is what we love helping people do.
Amy [00:26:22]:
And you are an absolute pro at it. I love it. Thank you so much for taking the time out of your schedule to just share such value with our listeners and really by teaching me more that I need to do as well. So thank you so much. I appreciate you.
Courtney Elmer [00:26:39]:
Thank you for having me.
Amy [00:26:41]:
And until next time, cheers to making the money you want so you can create the impact you desire.
Comments